Discreet dynamics, dynamic discretion
Niederer Kraft Frey is a globally renowned Swiss law firm. A generative pattern characterises its new brand and web presence. A series of keywords – from agility to client focus – represent their identity.
The NKF acronym is the core element of their new identity. Two varying fonts combined with two new brand colours – classic blue and fiery red – symbolize the interactions between «tradition and innovation» and «well-founded competence and visionary creative power».
The generative pattern and the merging of colours characterise the brand's dynamic. Colour patterns react based on mouse movements and offer a unique user experience.
The team's section provides details about people's backgrounds, competencies and references.
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