The mobile first strategy was the ideational cornerstone for simplifying the new website.
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The widget as navigation element
Widgets are central building blocks for the navigation. Complex functions are simply surfaced and made accessible through mini-consulting-widgets.
Sales promotion through 20 second clips
With a set of 20 second clips, highlights and sales arguments of Sunrise products are playfully narrated. An overview stages all clips together creating user engagement.
Optimized ordering process
Making an order through the website was simplified from 11 to 3 steps. With “mobile first” and the courage to radically improve the user experience.
Better subscription options overview
The “My Sunrise” dashboard gives customers a clear overview of occurred costs. This instrument is crucial in controlling cost for the user.
Selecting the perfect device
No matter if mobile, tablet or accessories: Configuration made simple, quick and easy.
Optimizing the access to help
The new search function gives users quick replies to their questions.
Three customer segments – one portal
The website changes its face with a simple skin to fit the three customer segments. Private customers, business customers and MTV Mobile customers all get the same page with a different look and feel.
More transparency thanks to the roaming widget
Roaming cost are complex to understand. The roaming widget displays all occurred cost transparently and explains the rates.
The customer offering is tailored to the availability and needs. The availability check identifies if a Sunrise Home package is worth it for a customer. All loading and waiting times are bridged with exciting animations.
The promise for flexible Sunrise Home products brought to life
Sunrise promises that subscriptions for customers’ home setup can be configured individually. The digital home configurator delivers on this promise with a great experience.
Adapting the subscription to individual needs.
Only Sunrise offers a modification of the subscription depending on the personal needs. The “My Sunrise” sector offers simple and straightforward functions to change the subscription at any time.